Blair is a Director of Brand and Content specializing in health, wellness, CPG & lifestyle brands.

With over a decade of experience building brands from scratch, Blair brings full-stack marketing expertise across brand strategy, content, copywriting, partnerships, and campaign execution. She has helped scale brands from early-stage startups to category leaders, including joining MUD\WTR as the 9th employee and helping grow the brand to $42M in revenue. She combines genuine health and wellness expertise with the creative instincts and commercial rigor to build brands people actually love.

Brand and Content

Blair builds content ecosystems from scratch, directing organic social, YouTube, email, and editorial strategy for health and wellness brands at every stage. As the 9th employee at MUD\WTR, she grew the brand’s social following 98.31% in 2021 and directed YouTube content generating 17 million combined views, including one video with 12 million views. At Apollo Neuroscience, she drove $220K+ in email revenue in a single quarter at a 65% average open rate.

Copy and Storytelling

A New York Times bestselling ghostwriter, Blair has written for top wellness brands throughout her career, translating complex health science into copy that converts. She built SMS from $0 to $1M+ in under 6 months at Apollo Neuroscience, improved FluffCo’s email open rate from 45% to 66% in under 6 months, and earned PR placements in Complex, Bloomberg, and Thing Testing.

Partnerships and Relationships

Blair has built flagship brand partnerships across the wellness ecosystem, including partnerships Erewhon across three brands, an official integration with Oura Ring, community partnerships with Daybreaker, and thought leader programs with Melissa Urban (Whole30), Dave Asprey (Bulletproof), and Aubrey Marcus (Onnit). She has personally run activations at SXSW in Austin in 2024 and Psychedelic Science in Denver in 2023.